The Hair Label was founded by me Elize with a simple goal, to create an affordable hair brand in Stockholm that offers both quality hair and real, honest services.
Everything I know, I’ve learned myself. I taught myself how to braid, how to install hair and how to build this brand from the ground up. I’m still new to the industry and constantly learning, but one thing I’ve always had is a real passion for hair, people and creating something meaningful.
I’ve always loved sales and building brands, but even more than that, I love seeing people leave feeling confident, happy and seen. This journey is about growth — both mine and The Hair Label’s.
The Hair Label is for the girls in Stockholm who want access to good hair, fair prices and a safe space. Especially for Black women who often have to travel far or pay extreme prices just to get quality hair and installs.
So come with me on this journey. I’m building this brand step by step, learning every day, and doing my best to create something real, honest and for the people.
For the girls that get it
